Stylish alternative to plastic packaging receives European circular economy award


Suvi Haimi and Laura Kyllönen of Sulapac.

Finnish start-up Sulapac is the winner of the 2017 Green Alley Award, Europe’s first founder’s prize for start-ups in the circular economy. With its packaging solution made of wood and natural adhesives, the two Finnish natives Suvi Haimi and Laura Kyllönen have presented a stylish but eco-friendly alternative to plastic packaging, in the eyes of the judging panel. In total, six finalists from Germany, Finland, Ireland, the Netherlands, and France presented themselves in live pitches to an international jury and audience.

“The decision was not an easy one, but we went for Sulapac because of its huge impact on one of the biggest problems of our times – plastic waste. Sulapac has developed a high-quality material that meets the diverse challenges of today’s market. Just one year old, the start-up demonstrates how an idea can be successfully implemented and accelerated in a very short time. In Finland, for example, the cosmetics line Niki Newd is already using jars by Sulapac for its products. We see great potential in this packaging solution and look forward to seeing Sulapac on the shelves of local drugstores.” explains Jan Patrick Schulz, CEO of Landbell Group.


Sulapac’s containers are already being used by a cosmetics firm.

Other finalists included Mimergy and its technology to reduce tire waste, Solmove and its solar streets, Newcy and its reusable cup system, Sulfotools and its green alternative for peptide production and Sustonable and their composite stone for kitchens and bathrooms. Before the final pitch, all finalists attended workshops with experts from the waste industry and start-up world, where they discussed the potentials, risks, strengths, and weaknesses of the start-ups. The prize for the winner Sulapac consists of cash and non-cash items valued at 30,000 euros.

Since 2014, the Landbell Group has been honouring ideas relating to waste and resource management with the annual Green Alley Award. The award partners are as follows: crowdfunding platform Seedmatch, London accelerator programme Bethnal Green Ventures, the European Recycling Platform (ERP) Finland, and the EU-funded Horizon 2020 project, R2Pi.

The fourth Green Alley Award received a total of more than 200 applications from over 40 countries.

Further information about the Green Alley Award and all finalists can be found at www.green-alley-award.com.

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